Local river conservation charity, the Ribble Rivers Trust, has benefitted from a share of Fat Face’s Black Friday profits through the clothing retailer’s ‘Thanks for Giving’ initiative.

Fat Face Black Friday DonationFollowing the successful roll out of their initiative in 2015, Fat Face once again bucked the retail industry trend and refused to lure in customers over the Black Friday period by slashing prices.  Instead of discounting products, they donated a percentage of their profits to local charities, with the Ribble Rivers Trust being the Clitheroe store’s chosen charity for the second year running.

In 2015, the initiative raised £940 for the rivers charity, allowing them to purchase litter pickers and hire skips to support the clean-up effort along the River Calder at Whalley following the devastating December 2015 floods.

This year, the team at Clitheroe Fat Face raised £1,287.45 by organising extra fundraising activities in store, as well as a sponsored walk following the entire 73-mile Ribble Way footpath from Longton at Preston to Ribblehead in the Yorkshire Dales.

Catherine Birtwistle, Office Manager at the Ribble Rivers Trust said “We’re extremely grateful to Fat Face for supporting us again.  The money they raised has gone towards a new woodland we’ve planting near Bashall Eaves, which will provide vital habitat for wildlife, improve water quality and help to intercept heavy rainfall before it reaches the river channel in an attempt to reduce flood risk downstream.  Over two thousand trees have been planted and the staff at Fat Face even joined us for a day to help plant them”.

Laura Melling, Store Manager at Fat Face commented “My team are really pleased to have made a difference to our local environment and we really enjoyed spending a day outdoors planting trees.  Fat Face is a very outdoor-orientated company and our ethos is to strive to inspire our customers to seek out new experiences beyond the busy nine-to-five”.

If you’d like to help plant trees with the Ribble Rivers Trust, visit www.ribbletrust.org.uk/volunteering for more information.

The Ribble Rivers Trust (RRT) is a local environmental charity established in 1997 to protect and restore the rivers, streams and watercourses within the Ribble catchment and to raise public awareness of the value of our local rivers and streams. The Ribble catchment is the area of land that is drained by the River Ribble and its major tributaries; the Hodder, Calder and Darwen. It covers a varied landscape, from the rural hills of the Yorkshire Dales and the source of the River Ribble, to major urban areas of Lancashire including Blackburn, Burnley and Preston. For more information visit https://ribbletrust.org.uk